For startups and founders

New market. No local logos. No local network. No pipeline. That’s the challenge.

We don't advise from the sidelines. We build the outbound, get you in front of the right buyers, run the conversations, and hand you a pipeline you can see by name. From month one.

These usually fall into 3 lanes:

Coming in

From the UK, the US, Europe, India or Australia expanding into Asia

Going out

Out of your home country market in Asia to the UK, the US, Europe, Australia

Level up

Doubling down at home by going upmarket, into new segments or growing the sales engine

Coming in
APAC isn't one market. It's a dozen, and every one is relationship-first

The London or SF playbook stalls here, buyers are senior, scarce, and won in the room, not the inbox. We're your operators on the ground.

What we do

  • Market & ICP clarity: which markets to enter first, the real buying ICP in each, priorities and messaging for those ICPs.

  • Buyer access: targeted human outreach (our proprietary method, not AI-slop) plus curated community events that earn the meeting.

  • Full-cycle selling: we pitch the product, run discovery, navigate stakeholders, and drive the deal from first conversation to close.

  • Pricing & positioning: tested market by market, with clear feedback loops to your pricing and product teams on what’s working.

  • Live tracking: every outreach, meeting, opportunity by name in our dashboard and your CRM, reviewed weekly.

Proof

  • Knolskape (India → Singapore, Malaysia): Enterprise HRtech entering new markets. 117 meetings, 19 opportunities, 3 won. Read case study.

  • Lucror (UK→ SG, HK, Australia): Fintech selling into highly regulated fixed income market with complex sales cycles. 17 opps. Read case study.

Going out
You’ve won at home. The next market doesn’t know you yet.

No brand, no references, no network, and cold emails gets ignored. We build the motion that opens those doors.

What we do

  • Market & ICP clarity: who buys in the new market, at what title, on what signal; not your home ICP copy-pasted abroad.

  • Buyer access: targeted human outreach (our proprietary method, not AI-slop) that opens doors cold email can't.

  • Full-cycle selling: we pitch the product, run discovery, navigate stakeholders, and drive the deal from first conversation to close.

  • Pricing & positioning: tested market by market, with clear feedback loops to your pricing and product teams on what's working abroad.

  • Live tracking: every outreach, meeting, opportunity by name in our dashboard and your CRM, reviewed weekly.

Proof

  • ByteDance (Singapore → US, EU, ME): Push adoption of Byteplus GenAI in a crowded global market. 30 meetings, 5 to POC. Read case study.

  • SGA (Singapore→ US & UK): CFO outreach timed to funding, hiring and expansion signals. 37 meetings, 7 opportunities. Read case study.

Level up
Already in-market. Now go deeper.

The next leg isn't a new geography, it's a harder motion. A pivot, a move upmarket into enterprise, or a sales engine that runs on more than inbound.

What we do

  • Rebuild the GTM: new ICP, messaging and proof for the buyer you're moving toward, not the one you've outgrown.

  • Sales enablement: pitch decks, pitch training, objection-handling scripts and sales collateral, so your team sells the new story consistently.

  • Stand up the sales engine: outbound (our proprietary method, not AI-slop), CRM and pipeline stages, playbooks.

  • Full-cycle selling: we pitch, run discovery, navigate stakeholders, and drive deals to close while the new motion beds in.

  • Live tracking: every outreach, meeting, opportunity by name in our dashboard and your CRM, reviewed weekly.

Proof

  • WhyQ (B2C → B2B): built the enterprise oubound sales engine from scratch. $200K deal plus three more in months. Read case study.

  • Serious Fluence (Agency model → Platform): built high level meetings engine from scratch. 50 meetings, 10 opportunities. Read case study.

How we work
We don’t advise, we run the sales motion that you need with you

  • Fractional and time-bound: GTM or sales execution for a defined phase; cut the hiring risk.

  • Playbooks from real conversions: your motion built from what converts in-market, not a template.

  • Accountable to outcomes: meetings, opportunities and deals tracked by name via live dashboard

Talk to us
Email yuri@nobs.asia Tell us the market you’re chasing, we’ll have a plan ready for you