About NO BS
Moving Asia from your strategy deck to P&L
NO BS is a sales execution firm that helps founders and enterprises build pipeline and close deals across APAC.
We don’t advise from the sidelines or theorise about markets, we work in them.
Running outbound, winning meetings, hosting sales conversations, building pipeline, closing deals and learning directly from buyers.
How we work
Operator-led and accountable to outcomes, in the market from month one.
That means:
We run real outbound and sales conversations, not simulations.
We engage directly with buyers across Singapore, SE Asia, India, Australia, Europe, the Middle East, and the US.
We give you live dashboards with full visibility into activity, conversion and deal progression.
Who we work with
Startups and founders. Expanding into or out of Asia, or levelling up at home. We build the outbound, the motion and the pipeline, often from scratch. See how we work with startups →
Enterprises. Building net-new enterprise pipeline across APAC, the hardest pipeline there is, won peer to peer, in the room. See how we work with enterprises →
Proof lives in the work
Hundreds of high-level meetings booked and several large deals closed:
for clients in GenAI, HRTech, Fintech and Martech
with buyer profiles from founders and C-suite to functional directors and VPs
across APAC, Europe, the Middle East and the US
into BFSI, CPG, tech, manufacturing, professional services, travel, marketing and advertising
The team
Between us we've built startups from scratch, run enterprise sales, sat inside large enterprises, and built partnerships. That is the full range of what it takes to sell in Asia.
Yuri Bhanage, CEO 15+ years of hands-on sales at Fortune 500 companies to seed stage startups. Track record of selling to enterprise clients like AIA, Accenture, EY, KPMG, American Express, Braze, Coca Cola. A seasoned operator and closer.
Rahul Gokhale, Director. A senior operator with leadership roles at Microsoft, Zendesk, KPMG, Deloitte and Korn Ferry, spanning enterprise partnerships, customer success and transformation. He knows how big companies actually buy and partner.
FAQs
New to how we work, what it costs, or when to bring us in? Read the FAQs
Reach out
Let's talk. Tell us the market you're chasing and we'll come back with a plan. Talk to us → yuri@nobs.asia
Giving back
Last, but not least, NO BS supports The Welfare of Stray Dogs (WSD), a non-profit trust dedicated to improving the lives of street dogs and creating safer communities in Mumbai. In 2025 and 2026, we financially adopted five street dogs under WSD’s care, a commitment we intend to continue and expand in the years ahead. Know more and support WSD→