About NO BS
Moving Asia from your strategy deck to your P&L
NO BS works with founders and sales leaders to execute sales motions that actually convert in Asia.
We don’t advise from the sidelines or theorise about markets.
We work in them — running outbound, holding sales conversations, building pipeline, and learning directly from buyers.
That bias towards execution is deliberate. It’s the only way Asia stops being an idea and starts becoming measurable in your P&L.
How we work
NO BS is an operator-led firm.
That means:
We run real outbound and sales conversations, not simulations
We engage directly with buyers across Singapore, Southeast Asia, India, Australia, Europe, the Middle East, the US, and beyond
We believe in full accountability to our clients- our live dashboards give clients full visibility into activity, conversion, and deal progression
We use real market feedback, not playbooks to decide what to scale and what to kill
Our thinking on outcomes is covered here:
Our work is shaped by what survives contact with the market, not what sounds good in theory.
What we actually help with
We’re typically brought in when founders or sales leaders need to answer questions like:
Who should we really be selling to right now?
Where and how do we start doing that?
What’s converting, and what just feels busy?
What’s worth doubling down on, and what should we stop?
What’s the best structure for the outcomes we’re trying to achieve?
Sometimes that looks like building an early sales motion from scratch.
Sometimes it’s tightening what already exists.
Often it’s acting as a extension of the sales function until clarity emerges.
This clarity needs to be achieved before hiring an APAC GM, we wrote about our rationale for this here.
Proof lives in the work
Our case studies reflect the range and depth of work we do in the market.
They span:
Clients across GenAI, LLM, HRTech, Fintech, and Martech
ICPs from founders and CEOs to CMOs, CTOs, CFOs, CIOs, and functional VPs and directors
The full sales spectrum, from GTM and sales strategy through outbound, pitch meetings, deal management, closing, and partnerships
Multi-market execution across APAC, Europe, the Middle East, and the US
Each case study documents what was done, why it was done, and what actually happened.
You can see the full set of detailed case studies here
The team behind NO BS
NO BS is led by CEO Yuri Bhanage who brings 15+ years of hands-on sales experience in Asia, working across markets where context, timing, and buyer nuance matter rule the roost.
His work relies on data and judgment- defining who to sell to, pressure-testing hypotheses, executing sales motions, sitting in real sales conversations, and helping founders decide what to scale, what to pause, and what to walk away from.
Connect with Yuri on Linkedin
Supporting NO BS as Director is Rahul Gokhale, who brings senior operating perspective from large, complex organisations. Rahul has held leadership roles at Microsoft, Zendesk, KPMG, Deloitte, and Korn Ferry.
His background spans customer success, partnerships, transformation, and leadership. Rahul brings real-world perspective on how large organisations buy, decide, and scale.
Connect with Rahul on Linkedin
Who NO BS is for
NO BS works best with founders and leaders who:
Want clarity on what actually works in their markets, not optimistic narratives
Value direct, experience-led judgment over frameworks and theory
Care about real sales outcomes more than activity, optics, or volume
Are comfortable making focused bets once there’s signal
Prefer working with operators who stay close to execution, not advisors at arm’s length
You can find a detailed list of our services here.
A simple way to think about us
If you need help figuring out what works in Asia, by actually doing the work, that’s what NO BS exists for.
NO BS is not for everyone, you can find a checklist here to help you decide whether we are the right fit for you.
Reach out
Email us at yuri@nobs.asia or fill this form and we’ll reach out within 24 hours
Giving back
Last, but not least, NO BS supports The Welfare of Stray Dogs (WSD), a non-profit trust dedicated to improving the lives of street dogs and creating safer communities in Mumbai.
In 2025, we financially adopted four street dogs under WSD’s care, a commitment we intend to continue and expand in the years ahead.
Know more and support WSD here.