Case Study: Bytedance

Driving high-quality GenAI technology conversations

Client

ByteDance is a global technology company. This engagement focused on BytePlus, its AI and infrastructure offering, including products such as Seedream, Seedance, and ModelArk, supporting companies building next-generation AI-powered applications.

Challenge

BytePlus was engaging a highly technical and fast-moving ICP: founders and senior technology leaders building GenAI-powered products across video, audio, CX, design, and LLM-driven applications.

The challenge was to:

• Reach senior technical decision-makers who are difficult to engage through generic outbound

• Operate across multiple global markets with very different levels of GenAI maturity

• Deliver results immediately, without a ramp-up period, while aligning closely with ongoing launches, programs, and ecosystem activity

At this level, success depended on precision, coordination, and speed, not volume.

Objectives

• Engage founders, CTOs, and heads of technology at GenAI-powered startups

• Prioritise conversations with teams actively building in video, audio, CX, design, and LLM applications

• Support BytePlus’ global efforts across India, Singapore, the US, Europe, the Middle East, and Australia

• Create a high-quality, conversion-ready pipeline that could move quickly into POCs and commercial discussions

NO BS Approach

• Defined a high-intent ICP, focused on founders and senior technical leaders at GenAI startups

• Ran a targeted Linkedin outbound motion from day one, with no ramp-up period

• Worked closely with the sales team through weekly 1-on-1s, keeping outreach aligned with launches, programs, and priority cohorts (including AIGrant companies, Kling customers, and SuperAI attendees)

• Live dashboard to monitor outreach, responses, meetings, and updated on Bytedance’s partner system in real time

Outcome

• 30 prospect meetings scheduled and completed, with zero drop-offs

• 24 meetings (80%) with founders and C-suite leaders, reflecting strong ICP precision

• 5 meetings (20%) progressed to POC, 2 to commercial discussions, and 1 to contract, exceeding typical 10–15% conversion benchmarks

• The pipeline continues to compound with follow-on SQLs and deal opportunities scheduled in coming months

Why this Worked

• Outreach was deeply ICP-specific, targeting builders actively shipping GenAI products

• Close collaboration with sales kept outreach aligned with real-time priorities and launches in a fast moving GenAI marketplace

• Live tracking and tight feedback loops eliminated drop-offs and wasted effort