Case Study: Gimmefy

Case StudyOutboundFounder-Led Sales

Jan 14

Written By Yuri Bhanage

Creating a flow of high level marketing conversations

Client

Gimmefy is an AI-powered marketing platform that helps teams create on-brand marketing content and campaigns at scale

Challenge

Gimmefy needed a predictable, consistent flow of conversations with senior marketing decision-makers (marketing directors at large companies and owners/MDs of agencies) to supports its sales and founder-led pipeline.

NO BS Approach

We deployed a focused Linkedin outbound strategy aligned to Gimmefy’s brand and target audience:

Ran a 100% LinkedIn-led outbound motion with the founder and sales team actively involved
Tested 58 LinkedIn messaging variants to validate ICP and buyer intent
Hosted two targeted community events for marketing leaders to reinforce outbound and accelerate follow-ups
Live dashboard of activity, conversions, and meetings status coupled with weekly reviews with the team

Outcome

41 meetings booked in just 2 months with real decision makers

Why This Worked

Targeted, well-designed community events proved especially effective for this ICP, creating context and trust before outbound follow-ups
Positioning focused on value, not features, with outreach anchored in strategic marketing outcomes rather than product capabilities
Outbound began from day one, allowing rapid learning cycles and compounding results early in the engagement