Services

NO BS helps founders turn Asia from a strategy slide into real revenue.

We work in-market with your buyers to test assumptions, run real conversations, and surface what actually converts. Only then do we help build what’s worth scaling.

Our services are modular, outcome-led, and designed to reduce risk before you hire, expand, or lock in long-term bets. BS works with founders and sales leaders to turn Asia from a strategy slide into real revenue.

1. Market & ICP Clarity (Before You Scale Anything)

Most Asia efforts stall because companies start with the wrong market, the wrong buyer, or the wrong expectations.

We help you:

• Identify which APAC markets are worth pursuing now (and which aren’t)

• Narrow down ICPs that actually buy, not just take meetings

• Pressure-test messaging against live buyer conversations

• Understand what you’re really competing with locally (status quo, alternatives, internal builds)

Output: Clear ICP definition, priority markets, buyer-specific messaging, and a grounded view of what “good” looks like before hiring or scaling.

2. Early Pipeline & Buyer Access

Asia rarely fails loudly. It fails quietly through polite conversations, pilots, and “let’s revisit next quarter.”

We help you surface truth early by:

• Booking consistent, high-quality meetings with your ICPs (founders, CXOs, functional leaders)

• Running discovery and qualification conversations ourselves

• Separating curiosity from buying intent early

• Capturing qualitative feedback that explains why deals move or stall

Output: Live pipeline, qualified opportunities, conversion benchmarks, and early deal signal.

3. Market Entry & Expansion (Country by Country)

APAC is not one market. What works in Singapore can fail silently in Australia, Indonesia, or Malaysia.

We help you:

• Enter new markets through structured discovery and early selling

• Test pricing, positioning, and deal structure locally

• Navigate HQ vs local buying dynamics

• Decide where to double down and where to stop

This is particularly useful before committing to local hires, partners, or long-term GTM bets.

Output: Validated go / no-go decisions, early customers or pipeline, and clear next-step recommendations.

4. Sales Motion & Enablement (Built from Reality)

We don’t install generic sales playbooks.

We build sales motion based on what we see converting in your market, with your buyers.

This can include:

• Sales process and qualification frameworks grounded in real conversations

• Objection handling based on actual buyer pushback

• Deal structuring and commercial guidance

• Light CRM and reporting setup focused on decisions, not activity theatre

Output: A sales motion that reflects market reality and can be scaled without breaking.

5. Brand, Community & Demand

In many APAC markets, trust precedes transactions.

We help build that trust through:

• Targeted in-person events with the right audience (not vanity events)

• Thought leadership that reflects real market insight, not recycled GTM advice

• Community-led approaches that compound over time

This work is typically tied to pipeline goals, not brand metrics in isolation.

Output: Stronger brand pull with the right buyers, improved inbound quality, and long-term demand creation.

6. Fractional, Time-Bound Execution

NO BS often works as a fractional GTM or sales execution partner for a defined phase.

This helps you:

• Reduce hiring and scaling risk

• Accelerate learning cycles

• Avoid locking in the wrong structure too early

Engagements are typically:

• Retainer-based

• Outcome-defined

• Time-bound

How We Work

• We sell alongside you, not above you

• Decisions are driven by data and qualitative market feedback

• We optimise for speed of learning, not optics

• We are opinionated, but grounded in what the market shows us

If Asia is still a slide in your deck, we help you decide what deserves to move into your P&L — and what doesn’t.

Is NO BS a Fit?

We work best with:

• Founders expanding in Asia

• Sales leaders under pressure to show real APAC traction

• Early and growth-stage companies without brand pull in the region

If you’re looking for certainty before evidence, or a PowerPoint-led engagement, we’re probably not the right partner.

If you want clarity, momentum, and honest answers from the market — let’s talk.