Outcomes
Founders hire NO BS to deliver outcomes, when selling in Asia-Pacific.
Whether you’re expanding from the US, Europe, India, or you’re already based here and trying to scale, the challenge is the same:
Sales looks busy, but progress is hard to read.
This page outlines outcomes we help founders achieve
Clarity on who to sell to
We help companies identify and validate the right ICP, early.
This includes clarity on:
Buyer seniority and role
Company size and maturity
Local vs regional decision-making
Where budget and authority actually sit
Target countries and industries
The outcome is focus.
Teams stop spreading effort across buyers who engage politely but don’t convert.
Clarity on what to say
We help refine positioning and messaging based on live market conversations, not assumptions.
Outcomes include:
Clear articulation of the problem that buyers respond to
Messaging that resonates with budget holders, not just influencers
Faster qualification of serious buyers versus curiosity-led conversations
This reduces wasted meetings and shortens the path to real pipeline.
Early pipeline with the right buyers
We help generate early-stage pipeline with ICP-aligned prospects.
Outcomes include:
Meetings with relevant senior buyers
Validation of deal size and deal structure
Early insight into sales cycle length and complexity
This gives founders a grounded view of whether a market is viable — and at what cost.
Market and geographic prioritisation
We help companies decide where to focus geographically within Asia.
Outcomes include:
Understanding which markets show real demand
Identifying where HQ control limits local buying power
Avoiding markets that look busy but don’t close
This prevents premature expansion across too many countries.
Partner and channel validation
We help assess whether partners are helping or hindering growth.
Outcomes include:
Clear signal on which partners generate real pipeline
Early identification of passive or misaligned partners
Decision clarity on whether to invest further or exit partnerships
This avoids long, unproductive partner-led experiments.
Hiring and team structure decisions
We help founders decide when to hire, who to hire, and what to expect.
Outcomes include:
Knowing whether it’s time to add sales headcount
Clarity on senior vs junior trade-offs
Understanding what a new hire should focus on day one
This reduces the risk of expensive, mistimed hires.
A repeatable sales motion
We help companies identify what actually works — and what doesn’t.
Outcomes include:
A clearer sales motion grounded in real conversations
Evidence-backed decisions on what to scale
Confidence in saying no to distractions
This forms the foundation for sustainable growth.
Designed to be fast and efficient
NO BS is built for companies that need signal quickly.
The engagement model is designed to be:
Faster than building internally from scratch
More economical than premature senior hires
More practical than advisory-only consulting
The goal is simple: help you make better decisions, sooner.
The result
After working with NO BS, founders have:
Clear priorities
Fewer open questions
Stronger conviction in where to invest
Evidence to support scaling — or not scaling
That clarity is the outcome.
See case studies of outcomes we’ve delivered for founders.
Or, talk to us.