Moving Asia From
Your Strategy Deck
to Your P&L
NO BS works with founders and sales leaders to
execute sales motions that convert in Asia.
Who We Work With
CROs and sales leaders looking for quick wins.
Early and growth-stage tech companies without brand pull in Asia
Founders expanding into Asia for the first time.
Our Services
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
-
Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
Founders Reach Out When:
• Asia feels busy but unconvincing
• First sales hire feels premature
• Disillusioned by partners and pilots
• Too many unknown unknowns in Asia
• APAC GM experiment has failed
• The board is asking “What about Asia?”
Asia rarely fails loudly. It fails quietly, over polite conversations, pilots, and “let’s revisit next quarter”.
We help founders spot this early and fix it before it hardens into wasted time, unproductive processes and bad hires.
What We Do
We help you sell in Asia and learn fast, without expensive mistakes.
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Clarify the right market, buyer & messaging
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Build early pipeline with the right buyers
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Identify what converts and what doesn’t
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Help you decide what to scale, and when
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Revenue first, optimization later
How We Work
• We’re active sellers in this market, our guidance comes live deals
• Focus is on what works now to get the outcomes you need now
• Decisions are led by data, market context and direct buyer inputs
• Toil alongside founders, CROs, sales teams to execute and win
• AI supports speed, not shortcuts
What This Has Led To
We’ve worked with early and growth-stage tech companies across AI, SaaS, fintech, and data, helping them move from first conversations to real pipeline in Asia.
What We’re Seeing
From the Founder
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Yuri has lived, worked, and sold in India, SE Asia, China and the US for companies ranging from seed stage startups to Fortune 500.
Now based in Singapore, he brings more than 10 years of NO BS sales experience to our clients.
When he’s not pitching, Yuri is obsessed with dogs, football, history and wine.
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A reformed Big4 consultant, Rahul’s expertise lies in designing partnerships, CX and customer success, honed over years at tech giants including Microsoft and Zendesk.
On weekends, Rahul can be found rescuing pythons and pigeons with his volunteer animal welfare group, geo-tagging with his kids or playing tennis.
If Asia Is on Your Roadmap
Let’s talk about what’s realistic, what’s risky, and what’s worth doing next.
No noise. No theatre. Just outcomes.
A practical look at when hiring an APAC GM makes sense, and when it’s simply too early.